Privacy Policy- Garrocher Tree Farm


  1. Who we are
  2. The data we collect about you
  3. How your personal data is collected
  4. How we use your personal data
  5. Disclosures of your personal data
  6. Data security
  7. Data Retention
  8. Your legal rights
  9. Changes to this privacy notice
  10. Who we are:

Garrocher Tree Farm operate Christmas Tree Retail sites in Ayr and Newton Stewart.  We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact the DPO using the details set out below:

Contact details:

  • Data Protection Officer
  • Email address:
  • Postal Address: Garrocher Tree Farm Limited, Livestock Auction Mart, Whitefordhill, Ayr KA6 5JW

If you have a complaint we would appreciate the chance to deal with your concerns. So please contact us in the first instance. You always have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (

Changes to your data and preferences:

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

  1. The data we collect about you:

Personal data means any information about an individual from which that person can be identified. We collect it because it helps us run our business and serve you better. Categories of personal data can be grouped together as follows:

  • Identity Data: includes name, username or similar identifier, marital status and title.
  • Contact Data: including billing address, delivery address, email address, telephone numbers and location details.
  • Financial Data: includes bank account and payment card details and credit references.
  • Transaction data: includes details about payments to and from you and other details of products and services you have purchased from us.
  • Profile Data: includes purchases or orders made by you, your interests, preferences and feedback.
  • Marketing and Communications Data: includes your preferences in receiving marketing from us and your communication preferences.
  1. How your personal data is collected:

When you give us information: You may give us your Identity, Contact and Financial Data by filling in forms or corresponding with us by post, phone, email or otherwise. You will give us personal data when you:

  • Purchase from us products or services
  • Use our website
  • Subscribes to any of our services or publications
  • Request marketing information to be sent to you
  • Take part in an event we have organised
  1. How we use your personal data:
    We will only use your personal data when the law allows us to. The law recognises that a business has legitimate interests in using personal data to deliver it services provided it does not interfere unduly with the right of individuals. We have concluded after carful consideration that our legitimate interest covers most of our collection and use of personal data. Those legitimate interests are as follows:
  • To enhance your experience by providing services customised to you personally
  • To market services/products to you
  • To monitor and improve our services

We also need to gather data and contact you in order to perform any services we are about to enter into or have entered into with you. This includes registering you as a customer and managing our relationship with you. We may email you occasionally with information or questions about your registration, your subscription or postings or with system updates. Sometimes we may need to use your personal data to fulfil a legal obligation, often for your and our benefit, such as fraud prevention. Generally, we do not rely on your consent as a legal basis for processing your personal data other than in relation to sending direct marketing communications to you.


You will receive marketing communications from us by email or text if you have requested information from us or purchased products or services from us, or if you provided us with your details when you registered for an account, entered a competition or other promotion and, in each case, you have not opted out of receiving that marketing. You may also receive marketing communications from us by post or telephone. We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you. We will make sure it is clear when you can make these choices, for example, by giving you boxes to tick if you want to receive marketing.

Third- Party marketing:

We will not share your personal contact data with any person outside the James Craig Group of Companies for their own marketing purposes unless you have clearly agreed, or it is lawful for us to do so. We lawfully share the contact details of local businesses with 118, the information service company, who may use them to for telephone marketing. However, no third party can contact individuals by email, text or other electronic messaging without consent and you can also opt out of receiving telephone marketing by telling 118 or contacting the Telephone Preference Service at

Opting out:

You can ask us to stop sending marketing message at any time by following the link on the message or otherwise by contacting us.

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product or service purchase.

Change of purpose:
We will use only personal information consistently with the purposes for which it was originally collected, and we will tell you if we plan to use it for a different purpose. We will make sure we delete personal data securely when usage ends.

  1. Disclosure of your personal data:

We may share details of our customers with agents or sub-contractors who help us deliver our services. This includes other James Craig Group of Companies and the following third parties.

Any external sub-contractors who access your information in the course of providing services on our behalf will be governed by contractual restrictions to make sure that they protect your information.

We may make other organisations’ services available through our websites. If we process any personal information which we collect when you access a service provided by another organisation, we do so under this privacy policy. Information these other organisations collect is governed by their own privacy policies.

If you are attending an event organised by us or an event partner, data may be shared for event administration purposes.

We also disclose personal data where required by law to HM Revenue & Customs, regulators and other authorities in the UK. If we acquire another business or sell the whole or part of our business, the new owner may use your data in the same way as set out in this privacy notice. We require all third parties to respect the security of your personal data and to treat it in accordance with the law.

  1. Data security:
    We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instruction and they are subject to a duty of confidentiality. We have also put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
  2. Data retention:How long will you use my personal data for?

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. By law, for tax and other purposes, we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for seven years after they cease being customers. We will review our marketing contact lists and delete those contacts where there has been no activity for three years.

  1. Your legal rights:

Under certain circumstances, you have rights under data protection laws in relation to your personal data. You have the right to:

  • Request access: to your personal data (commonly known as a ‘data subject access request’). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
  • Request correction: of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
  • Request Erasure: of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing, where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
  • Object to processing: of your personal data where we are relying on a legitimate interest (or that of a third party) and there is something about your particular situation which make you want to object to processing on this ground as you feel it impacts your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
  • Request restriction of processing: of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want to establish the data accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
  • Request the transfer: of your personal data to your or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine- readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
  • Withdraw consent at any time: where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.


If you wish to exercise any of the rights set out above, please contact us at Email: or by post to Garrocher Tree Farm Limited, Livestock Auction Mart, Whitefordhill, Ayr KA6 5JW
No fee usually required:
You will not normally have to pay a fee, but we may charge a reasonable sum if your request is clearly unfounded, repetitive or excessive. Alternatively, we may reuse to comply with you request in these circumstances.

What we may need from you:
As a security measure, we may need to request specific information from you to help us confirm your identity. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond:

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

  1. Changes to this privacy notice:

We may choose to amend our privacy policy from time to time. We will post the changes here. Where the changes are significant, we may also decide to email all our registered users with the new details. Where required by law, we will seek your consent to make these changes.

Garrocher Tree Farm Limited, May 2018